BBC Midlands Today visited Kidderminster College last week to film our Urban & Electronic Music Production students who were learning about the current revival of vinyl records and their thoughts on this revival in sales and interest in vinyl records.
The students were filmed taking part in discussions about what they thought about the massive resurgence in vinyl sales, the opening of new record stores and increased turntable sales.
As an experiment, the students listened to a piece of music. The same song was played twice, one a digital mp3 file and the other from a vinyl record – however, the students had their backs turned so they couldn’t tell which format was being played at the time.
All of the students correctly identified which was the vinyl record, stating that they thought the vinyl version sounded warmer and richer, which are terms commonly associated with vinyl records.
The experiment was filmed alongside short interviews with the students.
2015 marked the tenth consecutive year that vinyl sales have grown considerably, and the medium doesn’t look like this forward surge will slow down anytime soon.
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